Hatea, a tea and coffee brand from Coonoor, India, sought a distinct brand identity that would reflect its roots. The brand aimed to honor the rich heritage of the Nilgiri valleys and their long history of tea and coffee trade, while also appealing to a modern audience.

Together, we crafted an identity system that blends tradition with contemporary design. Drawing inspiration from the landscapes of Coonoor and the cultural legacy of its plantations, the visual language highlights authenticity, warmth, and a strong sense of place. The result is a brand identity that not only tells Hatea’s story but also positions it as a trusted name in premium tea and coffee.